project

The Avalon Airshow is a high-visibility event that provides an excellent opportunity for brand exposure. The challenge for Nexigen and VentraIP was to display both brands in a way that would generate maximum exposure and educate attendees about the brands.

Our team produced a solution that addressed the unique challenges presented by the event. For VentraIP, the goal was to create a branded space that would provide exposure and education to attendees. To overcome the challenge of location and brand disconnect, we created a branded entry that included a photo moment for kids. The space was leaning on VentraIP's mascot and joined it with the topic around the airshow. We designed an extremely eye-catching external space to draw in crowds, and the internal space was divided into educational zones that provided more information about the brand. We also created a plane-building and throwing area for kids and gave away branded items as a memento.

For Nexigen, the main goal was to create a branded entertainment space for business clients that would allow them to enjoy the airshow while staying on brand. We designed a premium-looking space that provided both indoor and outdoor catering options, including a bar and a viewing deck. We ensured that the space was on brand, and the look and feel of the space were consistent with Nexigen's premium image.

Our team was able to deliver an innovative solution that addressed the unique challenges presented by the airshow. The Nexigen and VentraIP brands enjoyed excellent exposure and engagement, and the event was a huge success. Our aim is always to deliver the unexpected and to create exciting new benchmarks for the power of brand experiences, and we achieved this for Nexigen and VentraIP at the Airshow.