brand activation
Polestar Australia
National Roadshow Launch Experience
Locations
Bondi Beach, Sydney
Queensbridge Square, Melbourne
Kingsbridge, Brisbane
Pacific Fair, Gold Coast
our role
Strategy
Creative Design and Development
Logistics
Production
Brand Activations
Assets Build
Staffing
Performance and Operations
Project
During a key launch phase for a new global automotive brand into the Australian market, we actively supported Polestar on the journey to position the brand as a distinctive leader in the emerging electric vehicle (EV) sector within the Australian market. Delivering to global brand guidelines a cohesive design language and deeply immersive brand experience program.
Being able to drive customer connection through accessible, quality brand engagement opportunities was essential. Test drive locations consisted of a series of brand spaces built, managed, and activated by our team, with vehicles made available for customer test drives 7 days a week. To achieve such engagement, we developed a comprehensive lineup of national test driving experiences and ‘destination’ brand spaces, targeting Polestar’s key Australian stakeholders and partners.
9,000+ Customer Test Drives
Covering more than 50,000 test-drive kilometres
70+ Drive Activations
Live 7 days a week
‘Our team was responsible for all aspects of strategy, creative design and development, documentation, project management, coordination, staffing, resourcing and the performance of every unique experience. Each of the physical and digital touchpoints were designed to allow for customers to view driving differently, heightening awareness and consideration for Polestar as one of the most progressive EV providers in the world and now available in Australia.”
- Adam Mortimer, Director of Strategy, Partnerships and Brand Experience.
