project

Australia’s participation at COP27 demonstrates the country’s commitment to carbon neutrality whilst promoting it’s unique national identity. The pavilion design was carefully crafted to integrate the Australia Nation Brand identity, creating a space that was both modern and sophisticated, with natural tones complimenting the green and gold of the nation brand.

The pavilion served as a networking hub where visitors could connect, grab a coffee, and relax. The coffee bar was a standout feature, serving sustainably sourced coffee Australian-style, and quickly become a popular meeting spot for delegates. The pavilion also featured a theatre space that hosted and facilitated presentations, which showcased Australian companies highlighting their initiatives to promote sustainability globally.

The hero LED screen was used as a backdrop to display content, including industry videos and nation brand elements, which helped to reinforce the message of Australia’s commitment to carbon neutrality. The theatre space was transformed into a networking and working area, where visitors and delegates could meet, connect, and work in a relaxed and comfortable environment. Overall, the Australian Pavilion was a powerul demonstration of the country’s commitment to sustainable practices, and a showcase of it unique national identity.