Sydney Kingsford Smith International Airport Duty Free Shopping Centre

  • Temporary Shop Design
  • Gift with Purchase Activation
  • Lead Generation and Capturing
  • Build  at the behind customs area
  • Install and Bump Out

The Brief

We worked with Swisse in creating their brand space activation at the Sydney International Airport that specifically targeted Chinese Visitors during the Chinese New Year period.

The Challenges

We wanted to create a well balanced activation that focused on the objectives of attracting Chinese travellers but also encouraged other travellers to engage with the space. A gift with purchase incentive was used which was nicely packaged in a high-quality red sachet to link with the tradition of Chinese New Year.

The Outcomes

With access to airside at all major Australian Airports, we designed a temporary pop-up store that was true to the Swisse brand, that featured natural elements and large imagery of their brand ambassadors. The store was accessible from all angles given the central location within Heinamann, and had the Gift With Purchase as the central feature.

their experience:

Swisse performed significantly better than in any other month... The window and Chinese New Year airport promotion have been a success. Great work!!"

Swisse Australia

Brief Us

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