PAX Gaming Expo, Melbourne Convention and Exhibition Centre

  • Stand Design
  • Interactive Design
  • Brand Activation
  • Event Management
  • Build
  • Installation
  • Promotional Giveaways

The Brief

As a major sponsor at PAX 2018, Samsung wanted to create a showcase of their technology featuring the Samsung Gaming Monitors and SSD cards. They wanted their brand to be prominent on a busy expo floor and run an activation on the space that gave visitors a hands-on-experience with their product.

The Challenges

Maximising as much space as possible within  16sqm of space was our main challenge – we needed to also design an eSports tournament that allowed visitors to battle each other with daily prizes on offer.

The Outcomes

We created a space with large overhead branding, a tower that featured built in Samsung SSD cards and 8 gaming stations for play. We designed and organised tournaments throughout the event that encouraged users to experience the technology. Samsung branded water bottles were also available to keep gamers well hydrated during play.


Registered Participants


Games Played


Tournament Winners

their experience:

The event went really well, extremely busy with great engagement. Daniel did an awesome job.

Samsung Australia

Brief Us

Get in contact and we can arrange a time for an obligation free chat to explore if we’re the right team for your next creative challenge.