Panasonic

Airconditioning, Refrigeration and Building Services Expo (ARBS)

DELIVERABLES
  • Tradeshow Stand Design
  • Interactive Wall Design
  • Screen Content Design
  • Build  / Activation
  • Install / Bump Out

The Brief

Panasonic wanted to create a stand that celebrated their centennial anniversary and that bridged the company’s storied history to its innovative future. They wanted to create a open atmosphere to display and feature fewer products within the physical space.

The Challenges

Panasonic had a wide range of products and we wanted to show them in a setting that would mimic the use of these products in actual building situations instead of just having them on display. We also had to keep enough space on the stand for staff, a reception area, drinks, and an area to celebrate the history of the brand.

The Outcomes

We created a stand that had specific zones, each for an area of their product range: a bedroom, a hotel room, a living room and an outside area. A digital wall showed the technical features of the air-conditioners and fans range where visitors could tap a button and a Panasonic projector would then literally shed light on the inner workings of the product. Last but not least, a commemorative column showing Panasonic’s history featured on the stand, highlighting the continuous technical and design improvements of the brand.

their experience:

"We would like to express our thankfulness to Designteam for a successful ARBS organised last week. We received lots of positive feedback for the products, solutions and technologies showcased during the show. We also received lots of compliments on the stand design and we have won our customers confidence. Once again, thanks to everyone who was involved. Well done."

Jack TeyProduct Marketing Manager

Brief Us

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