Mitsubishi Heavy Industries

Airconditioning, Refrigeration and Building Services Expo (ARBS)

DELIVERABLES
  • Tradeshow Stand Design
  • Specialist Japanese Catering
  • Build  / Activation
  • Install / Bump Out

The Brief

With ARBS every two years, Mitsubishi Heavy Industries wanted to stamp their authority as market leaders within the industry – they wanted to create something that would really stand out from the crowd, creating their own unique look that distinguished themselves from sister company and competitor, Mitsubishi Electric.

The Challenges

The installation of MHIAA’s working air-conditioning units required creative solutions. We brought in a unique product in the event and exhibition space called SPACECUBE – modular containers that dropped into the space in which we cladded and dressed in supreme concrete texture panelling.

The Outcomes

The event proved to be a success with many visitors on the stand, impressed with how the stand was designed and the products on show. MHIAA Brand Ambassador, Tara Dennis, helped draw in a crowd as well as renowned Japanese chef, Hideo Dekura, serving fresh sushi and sashimi with an array of Japanese beers. The stand was both functional and engaging, and hosted many visitors over the duration of the event.

their experience:

"Designteam have done a great job with the stand this year, as they do with every other time, we’ve used them. It’s very, very different to what we had previously, and we had a lot of great feedback from our customers"

Mitsubishi Heavy Industries

Brief Us

Get in contact and we can arrange a time for an obligation free chat to explore if we’re the right team for your next creative challenge.