Defence South Australia

Pacific: International Maritime Exposition

DELIVERABLES
  • Custom Stand Design
  • Tradeshow Design
  • Brand Spaces
  • Install / Bump Out

The Brief

Having worked closely with the team at Defence SA over the last 5 years, we have gotten to know their brand intimately.¬†Pacific is one of their largest exhibitions and they wanted to make their presence known on the show floor. With a numerous amount of SME’s to showcase, Defence SA wanted their space to be a central place for delegates to gather, network and do business.

The Challenges

Defence SA had over 20 SME exhibitors to showcase on their 12m x 12m stand. We also had to accommodate a large meeting room, a showcase wall, coffee counter station and a reception area – our biggest challenge was finding the right balance of design and functionality to make the space work and stand out.

The Outcomes

We placed all the exhibitors on the edges of the stand as they were the key feature of the space. By placing the coffee counter in the middle, it meant that delegates had to walk into the space, hang around and speak with exhibitors and other delegates on the space. We positioned the reception counter towards the main aisle which worked well, welcoming guests as they approached the stand. Finally, we designed a large overhead banner with hanging lighting features that was seen throughout the exhibition halls.

their experience:

"Designteam have been fantastic! We have had a lot of positive feedback on the stand design from all of the companies we have got here and throughout the show and it has just been a constant flow of people"

Defence South Australia

Brief Us

Get in contact and we can arrange a time for an obligation free chat to explore if we’re the right team for your next creative challenge.¬†